Western Union Senior Manager, Global Marketing Communications in Englewood, Colorado

Job Title: Senior Manager, Global Marketing Communications

Requisition #: 1801904

Senior Manager, Global Marketing Communications

Western Union (WU) is a company on the move! We believe that when money moves, better things happen. From small businesses and global corporations, to families near and far, or NGO’s in the most remote communities on Earth, WU helps people and business move money globally. We have a rich legacy of innovation and are continuing to develop new and more convenient ways for our customers to send and receive money through digital, mobile and retail channels. We have a combined digital and retail network that spans over 200 countries and territories. Some companies specialize in cash-based retail money transfer and others play only in digital. We are leaders in both!

Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money for better. It means being driven to win, and to do work that makes a difference… on a global stage. Sound like you? Apply now!

The Job

Senior Manager, Global Marketing Communications

Role Purpose

To support the delivery of revenue growth and brand health goals by directly improving the effectiveness of our marketing investments through the provision of communications planning, messaging, creative asset development, specifically marketing communications toolkits.

Key Accountabilities

  • Create marketingcommunications strategies for our priority global products by leading messagingand creative consumer research, developing positioning and messaging bestpractices, producing global assets and toolkits

  • Promote experimentationacross markets, documenting and socializing learnings and best practices toconstantly optimize our communications strategy and media mix allocation acrosspaid, earned, shared and owned for specific product strategies, in partnershipwith our Go To Market teams and Corporate Communications, Social Media and PRteams

  • Specifically:

  • Develop consumer commsone pager (including messaging, benefits etc.)

  • Profile comms targetaudience

  • Media mixrecommendations (across POE) – partnering with from Global GMT Comms &Social to create a holistic view

  • Develop Retailer/agentcommunication recommendations (if relevant)

  • Creative assetsdevelopment and production including multi format assets

  • Define best practiceguidance on how to deliver a successful campaign

  • Recommend measurementprinciples and suggested KPIs and benchmarks

About you

  • College degree, MBApreferable.

  • A strong understandingof all areas of marketing communications derived from either agency or clientside.

  • Able to take on aleadership role in shaping and implementing best practices to supportorganizational objectives and business success.

  • Strong problem solving,commercial acumen, analytics and communication skills.

  • The ability to be acompany-wide change-agent that influences strategic actions and mindsetchanges.

  • 8-10 years of experiencebuilding, managing and executing brand strategy for diverse brands.

  • Proven ability to managelarge projects from large and/or multiple clients.

  • Experience withintegrated communication plans including ATL, BTL, digital, social, loyalty andcustomer experience.

  • Global experience withknowledge of how local culture can challenge the global strategy & creativeexecution.

  • Ability to articulateand sell in concepts, strategy, and creative recommendations and plans verballyand visually in programs like PowerPoint.

  • Strong ability to leadteam regional team/BBS shop with minimal oversight

  • Keen understanding ofwhen to elevate projects to senior management

  • Strategic thinkingskills and ability to offer creative solutions that will work for both theclient and the brand

The Pay

An attractive base salary is on offer depending on skills and experience and a comprehensive benefits package. As a member of our team you will be also be involved in our global employee recognition program.

To Apply

Growth and innovation are the story of our past, and they will define our future so if you are looking to be part of an exciting and innovative organization where your hard work can make a difference then please apply – we would love to hear from you.

#LI-DNP