Western Union Content Marketing/Copywriter in London, United Kingdom

Job Title: Content Marketing/Copywriter

Requisition #: 1801909

For over 145 years, Western Union has been moving money around the world quickly and reliably in over 200 countries and territories. We are also present in over 510,000 locations bringing immense distribution convenience to our consumers. But we’re on the cusp of becoming much more than that. Our vision is to be the preferred financial services provider for people and businesses with unmet financial service needs. That means aggressively pursuing digital, mobile, ATM/kiosk and stored value card strategies that meet the needs of today’s global consumers and businesses. So, if you’re looking for a company on the move, then please apply to join our expanding team.

The Job

Western Union’s internal creative, advertising agency is growing to support the activities of the Digital Marketing team. At the moment, we are looking for a Copywriter to produce content for the Customer Relationships Management (CRM)-related activities and to enhance direct customer experience such as the content visible on applications/.com.

Being part of the London-based team, you will be responsible for;

  • Producing high quality (succinct and compelling) copy for personalised customer communications such as; emails, SMS, social posts, direct mailings, addressing the market;

  • Amending, revising or re-developing copy or content campaigns in response to the feedback from the clients and internal managers;

  • Helping to build personalized customer communication journeys for various CRM tools;

  • Producing content that will boost customer engagement and retention, as well as improve the promotion of Western Union’s channels in the most efficient way;

  • Working on a number of content projects within tight schedules;

  • Accepting constructive feedback while understanding the constraints of the business;making sure the content meets the high brand standards.

About You

An ideal candidate for the copywriter’s position will possess the following characteristics;

  • A University degree in the English Language/Creative writing/Journalism or in other related fields;

  • Extensive experience in writing good, clear copy in a variety of styles with accurate spelling and grammar;

  • Experience with writing content marketing for digital products such as mobile app/.com;

  • Ability to work under pressure and meet tight deadlines;

  • Commercial awareness with the ability to understand the target audience;

  • Strong organisational skills and ability to handle multiple assignments;

  • Experience in creating corporate presentations through PowerPoint and Prezi would be an advantage;

  • Sense of humour, positive outlook and an ability to effectively receive and communicate feedback;

  • Ability to adapt, accuracy and attention to detail.

Examples of published copywriting works are obligatory, and must be presented together with the application.

What we offer

Ongoing learning and career development opportunities with the ability to be involved in process improvements, initiatives and project work. An interesting multicultural working environment with the ability to collaborate and link across borders with sector and technical experts in all parts of our business supported by cutting edge technology and systems. An attractive base salary depending on skills and experience, along with a comprehensive benefits package. As a member of our team you will also be involved in our global employee recognition program.


Growth and innovation are the story of our past and they will define our future, so if you’re looking for a company on the move – and truly one of the most diverse work environments on the planet – then Western Union could be the right place for you.

Inclusion and diversity are fundamental to our culture and success. Achieving our common vision depends on people with diverse backgrounds working together. Who knows; your unique point of view could be the key to our next ground breaking idea. We’d love to explore that possibility!

We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, sexual orientation, gender identity, age, disability, marital status or another protected category.