Western Union VP, Global Creative Excellence in London, United Kingdom
Job Title: VP, Global Creative Excellence
Requisition #: 1805443
Western Union is changing. Yes, we’re the company that moves money around the world quickly and reliably in 200 countries and territories. We are also present in over 510,000 locations bringing immense distribution convenience to our consumers. But we’re on the cusp of becoming much more than that. Our vision is to be the preferred financial services provider for the underserved – billions of people and businesses with unmet financial service needs. That means pursuing digital, mobile, ATM/kiosk and stored value strategies that meet the needs of today’s global consumers and businesses. So, if you’re looking for a company on the move – and truly one of the most diverse work environments on the planet – then Western Union could be for you.
We’re seeking a VP, Global Creative Excellence, to be based in ourHammersmith, London office. In this role, you will lead and deliver creative excellence for Western Union. This includes defining the output and leading the relationship with our global advertising agency, transforming the creative standards for Western Union as a whole, based on research and measurement initiatives, directing the internal creative operations, and developing processes and training programs to constantly optimize our creative.
Sounds Interesting? Here’s some specifics:
Develop and execute Western Union’s global creative strategy
Lead ideation and optimization of the global creative platform andkey assets – delivering excellence in creative standards by developing assetsthat creates commercial impact and aligns to brand strategy, businesspriorities, marketing objectives
Oversee and act as the single point of accountability for allcreative standards across WU corporate, WU GMT, WU Payments and WU XBS BUs andregions
Lead internal agency (BBS) creative output – sustainably improvingcreative standards, quality, consistency and sharing best practice through
Implementation of a regular creative review process includingscorecards and benchmarking to continuously raise the bar
Design and implementation of a Creative Excellence training &development programme
Management and improvement of our internal marketing recognitionand awards programme called WU Lions
Manage all budgets covering global production and agency scope ofwork on behalf of all regions and BUs to generate efficiencies
Drive the research, measurement and evaluation of creative assetsfor optimization based on results
Strategic/customer: Digital customer acquisition, business leads
Efficiency/effectiveness: Brand consideration / relevance / drivermetrics across all BUs
Financial: A&P Productivity, budget managed with accuracy andtimeliness
What you will need to succeed:
Min15 years agency or client-side marketing experience in a best-in-class creativeand digital-led environment
Provencreative excellence record (through external and / or internal awards andrecognition)
Deliveringcreative / campaign assets to overarching brand strategy and comms plans withproven impact
Provenability to manage external strategic partner relationships effectively andefficiently, including financial governance
Globalmindset managing teams and stakeholders across multiple cultures
Thisposition leads a team of 62 people under direct leadership
Skills & Competencies required:
Able to translate strategy and business objectives into stand-outand effective creative assets
Creative appreciation – able to collate and break down &feedback on complex creative ideas in a way that drives better and moreeffective output
Able to take a strong leadership role in implementing policies andprocedures to support organizational objectives and business success
Able to have transparent and productive relationships with peersand collaborate successfully
Ability to be a company-wide change-agent that influencesstrategic actions and mindset changes
What’s in it for you:
• Competitive global pay and benefits
• Diverse, global team with colleagues in over 50 countries
What it’s like here:
Western Union (WU) is a company on the move! We believe that when money moves, better things can happen. From small businesses and global corporations, to families near and far, or NGO’s in the most remote communities on Earth, WU helps people and business move money globally. We have a rich legacy of innovation, and are continuing to develop new and more convenient ways for our customers to send and receive money through digital, mobile and retail channels. We have a combined digital and retail network that spans over 200 countries and territories. Some companies specialize in cash-based retail money transfer and others play only in digital. We are leaders in both!
Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money for better. It means being driven to win, and to do work that makes a difference… on a global stage. Sound like you? Applynow!
Inclusion and diversity are fundamental to our culture and success. Achieving our common vision depends on people with diverse backgrounds working together. Who knows; your unique point of view could be the key to our next groundbreaking idea. We’d love to explore that possibility!
We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, sexual orientation, gender identity, age, disability, marital status or another protected category.