Western Union Marketing Specialist in Melbourne, Australia
Job Title: Marketing Specialist
Requisition #: 1802016
TheOpportunity: Are you energised by managing and delivering end-to-end marketing campaigns for B2B and B2B2C customers? Want to work for a passionate marketing team that is committed to success and that offers growth progression and future advancement?
We’reseeking a Marketing Specialist, based in our Melbourne office. Reporting to the Senior Marketing Manager, this role incorporates the planning, managing and delivering of foreign exchange marketing campaigns, implementing acquisition and retention campaigns across the ANZ region. The Marketing Specialist role has a high focus on successful execution and attention to detail. The ideal candidate will have an integrated approach to campaigns, incorporating all marketing and communication channels, and will have the skills to bring the elements together to drive successful campaigns.
Sound interesting? Here are some specifics:
Assist in thedevelopment of marketing plans for defined ANZ segments. These detailedplans need to be based on research into the target audience and externalenvironment.
Tactical execution ofcampaigns within the regional marketing plan across Marketing Toolkits,Sales Collateral, Events and Webinars, Social Media, and Digital – design,execution and measurement.
Monitor, track andreport on performance from campaign activity and make recommendationsbased on the results.
Identify and providecampaign support to events and sponsorship opportunities in order toprovide revenue generating activity, taking a strong ROI focus and integratedmarketing activity approach.
Executing marketinginitiatives on time and within budget and to a high standard.
Work with channelpartners and internal stakeholders to support and deliver digital andemail nurturing campaigns and offline channels (events, seminars).
Build and developstrong business relationships with internal stakeholders (sales,marketing, accounts payable) and external suppliers (agencies, merchandisesuppliers, event management companies) to ensure effective campaignexecution.
Whatyou will need to succeed:
At least 2-3 years related experience working in amarketing, advertising or communications role.
At least 2-3 years hands-on experience dealing andmanaging internal stakeholders and external agencies, including printers, videoeditors, webinar providers, designers, advertising agencies and social mediacompanies.
Experience working withSFDC or Eloqua (or similar tools).
Working knowledge of socialmedia tools like LinkedIn, Facebook & Twitter.
Working knowledge of MicrosoftOffice.
Intermediate to advancedExcel skills.
Demonstrated experience in successfully developing and end-to-endmanagement of marketing initiatives in a fast-paced environment.
Strong communication andproject management skills.
What will make you stand out:
You have worked in Foreign Exchange orFinancial Services before.
Ability to work under pressure and besolutions focused.
Independent thinker with strong analyticaland problem solving skills.
Excellentrelationship management skills with a demonstrated ability to communicate atall levels of the organization.
Detailorientated and capable of handling multiple projects and campaigns.
What’s in it for you?
Competitive global pay, benefits and mobility
Unparalleled experience, working for amarket leader in FX payment solutions
The chance to share your ideas andcontribute to the development of our products
Diverse, global team with colleagues inover 50 countries
What it’slike here:
The Payments Business Unit of Western Union is one of the world's leading providers of international business payments and foreign exchange. With access to over 130 currencies, we enable companies of all sizes as they move money across borders via a financial network that spans over 200 countries and territories. We’re disrupting fintech with our groundbreaking digital B2B platform, WU EDGE, which helps companies spend less time handling international payments and worrying about foreign exchange exposure, and more time growing their businesses. And we’re just getting started!
Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity, and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money for better . It means being driven to win, and to do work that makes a difference… on a global stage. Sound like you? Apply now!
Inclusion and diversity are fundamental to our culture and success. Achieving our common vision depends on people with diverse backgrounds working together on teams. Who knows, your unique point of view could be the key to our next groundbreaking idea. We’d love to explore that possibility!
The company will provide accommodation to applicants, including applicants with disabilities, during the recruitment process, in accordance with applicable laws.We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, sexual orientation, gender identity, age, disability, marital status or another protected category.