Western Union Digital Marketing Specialist in Paris, France

Job Title: Digital Marketing Specialist

Requisition #: 1804548

We’reseeking a Digital Marketing Specialist, based in our La Défense, Paris Office . In this role, you will report into the Head of Marketing, to drive and implement regional business priorities in the region (France & BENELUX). Your role will encompass developing and executing marketing initiatives specifically tailored to key regional priorities by working collaboratively with other business units and regional/ global marketing and cross- functional stake holders (product, analytics, sales and operations).

You will need to be a digital super-star who is passionate about creativity and data, a mix of art and science. You will be focused and apply the test and learn approach to optimize and improve our overall performance and attract and retain loyal customers. You will need to be comfortable to analyze and use data to recommend robust marketing initiatives.

Sound interesting? Here are somespecifics:

  • Support the France& BENELUX digital marketing strategy under the Head of Marketing.

  • Support the marketingplans to drive key business requirements for the France & BENELUX businesssegments.

  • Assist in drivingexecution of marketing initiatives by working with the digital marketing agenciesto manage creative deliverables, optimizations, and results for each campaign.

  • Participate ondifferent projects, from initial concepts to execution, including creativebriefs, campaign setup, trafficking and tagging.

  • Track, evaluate, andmeasure effectiveness and efficiency of key marketing programs, makingrecommendations for continuous improvements to achieve marketing goals.

  • Analyze data forexisting and potential marketing opportunities for France & BENELUXproducts and services.

  • Working knowledge andexecutions across search, SEO, social and digital.

  • Work seamlessly withother central teams including digital product, legal, global brand and othersto identify key requirements and leverage assets that will assist in drivinggrowth.

  • Pull key businesstracking metrics and apply learnings and understandings for readouts monthlywith senior management.


  • Bachelor's degree inmarketing or equivalent.

  • 3-4 years of generalmarketing experience.

  • Detail-oriented,highly analytical and data- and results-driven approach.

  • Proven disciplinedrive for results and ability to analyze campaign results and pullaction-oriented recommendations.

  • Strong communicationand interpersonal skills.

  • Ability to work in afast-paced environment.

  • Ability to multi-taskand run multiple campaigns through different phases of execution.

  • Proficiency in Exceland practical experience with various digital tools (Google Analytics, in appmessaging tools, mobile marketing attribution, etc.) is a plus.

What will make you stand out:

  • Previous experience in the financial services is an advantage

  • Fluency in Flemish is an advantage

What’s in it for you?

  • Competitive global pay and benefits

  • Unparalleled experience as part of one of the mostadvanced compliance teams in the world, with opportunities to build valuableskills and grow your career

  • Diverse, global team with colleagues in over 50countries

What it’s like here:

Western Union (WU) is a company on the move! We believe that when money moves, better things can happen. From small businesses and global corporations, to families near and far, or NGO’s in the most remote communities on Earth, WU helps people and business move money globally. We have a rich legacy of innovation, and are continuing to develop new and more convenient ways for our customers to send and receive money through digital, mobile and retail channels. We have a combined digital and retail network that spans over 200 countries and territories. Some companies specialize in cash-based retail money transfer and others play only in digital. We are leaders in both!

Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity, and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money for better . It means being driven to win, and to do work that makes a difference… on a global stage. Sound like you? Apply now!

Inclusion and diversity are fundamental to our culture and success. Achieving our common vision depends on people with diverse backgrounds working together. Who knows; your unique point of view could be the key to our next groundbreaking idea. We’d love to explore that possibility!

We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, sexual orientation, gender identity, age, disability, marital status or another protected category.