Western Union Assistant Manager, Marketing, Taguig in Taguig City, Philippines
Job Title: Assistant Manager, Marketing, Taguig
Requisition #: 1804717
We’re seeking an AssistantManager for Marketing, based in our Taguig office . In this role, you will assist in the annual planning to develop and execute marketing plans and programs in coordination with other business units and key functional areas. Your will analyze data on the organization's existing and potential markets to recommend, develop, and implement marketing plans and define marketing opportunities for the organization's products and services.
Sound interesting? Here are somespecifics
Work inpartnership with the senior manager and the head of XBS to agree the marketingstrategy for a specific partner
Developstrong relationship with regional / local marketing stakeholders to input intothe global strategy for the platform launch, act as a brand guardian to ensurestrict adherence to our brand guidelines, and apply local insights toindividual market launches that supports how individual markets will launchwithout deviating from the agreed global strategy
SupportRegional marketing teams and collaborate with cross-functional teams on allmarketing and advertising needs
Promoteexperimentation across markets, documenting and socializing learnings and bestpractices to constantly optimize our communications strategy and media mixallocation across paid, earned, shared and owned for specific productstrategies, in partnership with our Go To Market teams and CorporateCommunications, Social Media and PR teams
ProfileComms target audience
DevelopMedia mix recommendations (across POE) – partnering with Global Comms &Social to create a holistic view
DevelopRetailer/agent communication recommendations (if relevant)
Deliverkey creative assets including development and production for multiple formats
Definebest practice guidance on how to deliver a successful campaign
Recommendmeasurement principles and suggested KPIs and benchmarks
Be asteward of WU brand strategy & creative excellence
Manageexternal agency relationships In line with expected deliverables to meetbudgets and deadlines
What you will need to succeed
At least 5 years ofexperience leading marketing strategy; building, managing and executingcampaigns
Educated to universitydegree level
Strong understanding ofall areas of marketing communications derived from either agency or clientside.
Strong problem solving,commercial acumen, analytics and communication skills.
Ability to be acompany-wide change-agent that influences strategic actions and mindset changes.
Experience withintegrated communication plans including ATL, BTL, digital, social, loyalty andcustomer experience
Global experience withknowledge of how local culture can challenge the global strategy & creativeexecution
Ability to work underpressure facing multiple deadlines
What will make you stand out
What’s in it for you?
Competitive global pay andbenefits
Unparalleled experience aspart of one of the most globalized companies in the world, withopportunities to build valuable skills and grow your career
Diverse, global team withcolleagues in over 50 countries
What it’s like here:
Western Union (WU) is a company on the move! We believe that when money moves, better things can happen. From small businesses and global corporations, to families near and far, or NGO’s in the most remote communities on Earth, WU helps people and business move money globally. We have a rich legacy of innovation, and are continuing to develop new and more convenient ways for our customers to send and receive money through digital, mobile and retail channels. We have a combined digital and retail network that spans over 200 countries and territories. Some companies specialize in cash-based retail money transfer and others play only in digital. We are leaders in both!
Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity, and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money forbetter . It means being driven to win, and to do work that makes a difference… on a global stage. Sound like you? Apply now!
Inclusion and diversity are fundamental to our culture and success. Achieving our common vision depends on people with diverse backgrounds working together. Who knows; your unique point of view could be the key to our next groundbreaking idea. We’d love to explore that possibility!
Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. The company will provide accommodation to applicants, including applicants with disabilities, during the recruitment process, in accordance with applicable laws. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status or another protected category.